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The Secret to Networking In Hollywood

5/8/2014

4 Comments

 
 
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We've written about it before, and we'll likely write about it again...

Like it or not, succeeding as a screenwriter involves a healthy dose of networking.

Part of that is getting out there and meeting people, sure.

But another big part of networking is mastering the art of keeping in touch. 

Today we'll share the techniques you can use to manage your relationships in Hollywood (before you have an assistant to do it for you).

After the connection is made

There are plenty of articles out there about the actual act of networking. We've even got one, if you want to give it a read. 

But today's article is about what you need to do after that connection is made. Because, in networking, that's when the men are separated from the boys. 

Imagine this scenario:

You've got a relationship with twenty producers, seven potential agents and nine potential managers. And they all ask to read your newest script, with requests spread out over the course of a few months.

If you're like a lot of writers, you'll send that script out when it's requested, maybe you'll send a follow up email after a month or so, and then you throw in the towel.

That's understandable. It's hard to keep track of so many contacts. 

But today, we're here with a simple solution.

Every time you follow up with someone, open up your calendar, and set a reminder to email them one month later.

If you've got Gmail, you're one step ahead of the game. That way, you'll never forget to follow up, because Gmail will send you a little nudge every time you're supposed to email someone. 

But what do I write when i'm following up on a script i sent?

Don't be cutesy or weird. Just follow up. Something like this should do the trick:
Hey John,

Hope you're doing well.

Just writing to follow up on a script I sent your way a little while back.

Dead In Hollywood: An overworked agent struggles to stay alive in a post-apocolyptic town overrun with zombie screenwriters.

Best,
Your Name Here
Then set a reminder to email again in a month, and move on with your day.

Note: There are a million variations on the email above. Mix and match, based on previous contact with whomever you're emailing, and what you feel comfortable with.

Sometimes the log line feels right in the email, and sometimes it feels off. You be the judge. But the general idea is: Keep it short, sweet and purposeful. 

Bump that script a little further up the pile, and maybe you'll have a shot at actually getting it read. 

what if they think i'm annoying or they're ignoring me?

This is where you need to trust your instincts. But generally, it's safe to follow up for at least three or four months before giving up. Many would tell you never to stop following up. It's up to you to figure that out on a case by case basis.

I once met a writer who followed up with an agent for twelve straight months before the agent finally read the script... And signed the writer. 

How do you keep in touch?

What are your favorite techniques when it comes to the neverending job of networking and emailing and following up in Hollywood?

What parts of this article do you totally disagree with? 

Comment below!

4 Comments
Sharkeatingman link
5/9/2014 03:58:58 am

I'm confused; the "secret to networking" is sending a follow-up email a month later? What am I missing here?

I actually don't even consider the above scenario AS networking. To me, it's normal business practice of following up, like you would if something wasn't delivered when you were told it would be.

To me, networking is the art of GETTING those "twenty producers, seven potential agents and nine potential managers". That's the networking part (maybe it's just semantics). The art is finding those people, beginning the conversation or the introduction, then working that relationship to the point where they WILL offer to read your script or agree to do so when asked. I have a list of such people, mostly name producers with a pedigree and credits, and we enjoy that kind of relationship- but to nurse it to that point took months- even years- of almost daily or weekly touches.

Here's my rule of thumb: for every two hours of writing I do in a day, I do an hour of networking. This means "touching" the current people, and/or looking to add to my list. My network is over 20K-names long, but only about 500 or so are, what I call, my "rocketeers"- those who can propel my career to the next level. I worked hard at bringing them in, and you have to work hard at keeping them in the loop, and you in their memory bank. If they have to be constantly reminded on how they might know you, you need to work harder at it.

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Script Quack link
5/9/2014 04:06:33 am

Awesome comment, Geno! You're right, this is all kind of semantics, but you made some great points.

Two hours of writing to one hour of networking (or keeping in touch) is an awesome rule! I'm sure that takes real discipline, and it's great advice.

For lots of writers it can be hard to stomach even an hour of networking a WEEK, but it's absolutely necessary.

It may sound a little silly that setting a reminder is the secret here, but so many writers give up on their contacts because they fail at that simple little task. There's no point in gaining the contact in the first place if you're just gonna let it fall away.

That's something your technique and dedication more than proves, and you're setting the standard for all the other writers out there.

Thanks as always for your comment! You rock.

Reply
sharkeatingman
5/9/2014 05:07:28 am

It may have sounded somewhat "stalker-ish" so allow me to clarify: I don't necessarily contact them directly. Oftentimes, it's simply checking in with a blog comment (see above), or joining a certain social media group page they may be on ("Fancy meeting you again!"), or reaching out and asking a question of them, appealing to their ego of course, on something completely unrelated to YOUR script ("Are you at all familiar with a new genre called "murder porn"?). Maybe you're writing an article on how "great" producers got their start and you wanted to get their quick input and background, etc. It works 100% of the time.

If you only make it about YOU and YOUR project, as you said in your previous article, you'll be a nuisance. If it's more about THEM and helping them in some unique way, it will eventually BE about you.

Here's a secret technique I use, so don't tell anybody ;) : my "Rocketeer" network was built primarily by recommending other projects and other writers to certain producers, people I thought were terrific writers with great screenplays. The producer always appreciated it, and they thought it was cool that I tried to help a fellow human. Previous to that, I didn't know them and they didn't know me. I live by the "pay it forward" rule, and it works. Karma's a bitch- but she's my bitch.

Reply
James Cintron link
12/18/2024 09:38:48 am

Great insights! Networking in Hollywood truly is about building genuine relationships, staying persistent, and showcasing your unique talents. Thanks for sharing!

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